3 min read
Email address validation has been the matter of concern for webmasters, email marketers and online services for years. There are many companies offering email validation services developing various tools and approaches to provide advanced solutions for this problem. Since this problem and the ways to solve it exist for years we finally can make a right approach to email address verfification once and for all.
First, let us start with the definition of word ‘valid’ concerning the email address. We should also make a correction considering that we use email addresses to make mailings for our purposes to derive the definition of this word like we need. Thus, we call email address valid if it complies the following requirements:
In case user entered a wrong address that doesn’t exist we get a hard bounce. In case user enters a wrong address that belongs to another user we can get a soft bounce or that user can put our mail to the spam box which is definitely going to have negative effect on our sender reputation. Thus, it is vital to be sure that the email address belongs to the right user.
There are several things you can do to comply this requirement:
You only can be assured that email belongs to the user at the moment of its confirmation. You do not know what the user will make afterwards - transfer it to someone another, delete or abandoned. That is why you need to comply the following requirement.
Even in case the email address is valid know it can get invalid in future just because the user has deleted, abandoned or transferred a valid email address to another person. Such a thing doesn’t depend on you, so all you can do is to follow the recommendations below.
First of all, the best way to make user motivated to get your newsletter is to make it valuable for him. However, this is not a matter under discussion now. Let’s review the technical moments:
All these tips are based on practice, they are not ideal as there can be many scenarios. However, the majority of successful email marketers use these tips for their good.
On the moment of subscription confirmation you can say that user really doesn’t mind getting letters from you. However, the time passes and it can be hard to predict how his attitude will change. For the email marketer it is essential to make sure the user is fond of getting letters from you now so that email marketing campaign show good results.
Actually, when it comes to the technical moments it is enough for you to follow the tips listed above and read our articles about the catch-all email servers and inbox and delivery improvement.
Most of the work that can be done here is about the content and the way you make your newsletters:
Considering you have followed the requirements listed above it is almost hard to predict or find out whether user is okay to get your emails while he doesn’t unsubscribe or mark your letter as a spam. That is why you need to have right attitude to the email address verification.
There are too much things to do if you want to get assured the addresses you have in your mailing list are valid. Especially if you did not follow the tips pointed out above from the start. In such a case you need to verify the email addresses you already have in your base. For this reason you need to use the automated email verification services. However, automatic check can be not enough and you may need services of the company that provides a manual verification.
So here is the right approach:
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