3 min read
Cart in the online store is an interface which user can use to add products he is ought to purchase.
A simple example: when you shop around the mall you have a cart with you to put there products you are going to buy. You can pay for them in the cashier zone and afterward take them home. The carts in online stores are almost the same.
Sometimes buyer visits the online store and leaves without buying a thing. Usually, we can see that he has abandoned full cart before leaving. One of the reasons for this to happen is poor design and concept of the cart.
In order to motivate a client to make a purchase you need to make it display in a common way for the client:
After the customer has chosen products to put in the cart he has to be redirected to the checkout page to create an order:
Inside the cart:
In case the store accepts online coupons the visitor should be able to enter the coupon code and see the product price with discounts.
Forms with many fields negatively affect the chance for the purchase to be finished. If you create a form with 20 fields to be filled, implement hard captcha, email password verification - each such stage demotivates the customer to complete the purchase. There are many other online stores on the Internet, so keep that in mind when developing forms or any other obstacles to finishing the purchase in one click.
Do not abuse pop-down menus - sometimes it is better to let the user type in data on his own. For example, when one has to type in the birth date or the city.
Do not force people to subscribe to your newsletter. This can decrease your deliverability rate as a sender and spoil your reputation in the eyes of the client.
We all want to get more data about our clients and get him subscribed on our newsletter. Then the data we get can be used to create personalized offers for our clients. Unfortunately, some of the online stores get users subscribed automatically. Moreover, they do not leave the link to unsubscribe from the mailing. That is a wrong approach. Always get explicit confirmation from users you want to subscribe.
There should be three stages of purchase enforced on the website:
If the user has to wait more than several seconds for the manager’s response, he estimates this like disrespect to him and his time. Thus, you need to provide an immediate notification about the pending order, so that manager would be able to contact the client ASAP.
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