Blog about building clean b2b and b2c communications free of bounces

All You Need to Know About Mailcheck Features and More

The pace e-commerce is expanding with and the number of sales occurring per minute is growing so fast that these days it is nearly impossible to run a business without an email verifier. If you are already using one - well done, but if you are still in search of a better-than-average email verifier, look no more. [Read more...]

E-Commerce trends on the rise in 2021

The world before and after the pandemic will never be the same - and e-commerce is there to prove it. We jump into 2021 with new needs, new buying habits, a new understanding of the very essence of shopping. Embracing fast-changing trends in an environment previously unknown to marketing is more difficult than ever - but still possible. Here are the main trends in online shopping that await us in 2021. [Read more...]

How to Bootstrap Your SaaS Startup

Every project starts with an idea, and every idea eventually converts into a plan which, if executed properly, leads to successful project implementation. [Read more...]

Emails validation API can and will increase your E-Commerce conversion

In the previous article, we discussed what email API is, reviewed the email API mechanism, analyzed a couple of examples of email API application as well as discussed the benefits of using email API. [Read more...]

10 tips to “warm up” your cold emails

Cold emailing is in a way an analog of cold calling - you have one generic message composed and you want to deliver it to a large audience, and, ideally, get a warm response to it. Cold emailing has some cons making it a type of message no one wants to either send or receive. Nonetheless, it is not something you as a business should stay away from. Cold emailing is one of the oldest marketing tools and if crafter and used correctly cold emails can generate new leads and revenues. Let’s dive deeper and see why cold emailing shouldn’t be avoided and how to make it work. [Read more...]

What is email API and why do I need one?

Businesses of all sizes use email as a primary way of communicating with their customers. Tens of billions of emails are sent every day - a continuous conversation between businesses and their customers around the world. [Read more...]

Does buying email lists still work?

An email list is a list of subscribers, who may or may not opted-in to receive emails from a certain sender. [Read more...]

Email Blasts. What they are and how to manage them right.

Ever wondered what an email blast is? Well, someone may call it an email campaign, which it is to a certain degree. An email blast, in its essence, is an unpersonalized email sent to a large number of subscribers. An email blast is used to target all your subscribers at once with the ultimate goal to draw traffic to your site or increase sales. The recipients of an email blast are not typically targeted in a strategic manner. [Read more...]

Six tips to write an email that prompts your subscribers to-action

It is no doubt that electronic mail as a marketing tool has proven its undeniable effectiveness. No matter what kind of business you run, if you don’t use email to stay in touch with your customers, you are probably losing a good chunk of income that you could be making. [Read more...]

Email marketing during post-COVID-19 times. Underrated?

With the coronavirus hitting hard on the economy worldwide, not only retailers had to implement changes in the way they run their business, but also the behaviour of their customers has changed dramatically. In rather ambiguous directions. [Read more...]

Simple Email Marketing Campaign Guide for Small Business

Email marketing is the cheapest and potentially profitable way to communicate with your audience. For example, Monitor company has calculated the expenditure/income for email marketing as 1:38. It is likely you do not mind getting such a ROI for your small business email marketing campaign. Thus, we decided to make this simple guide. [Read more...]

How Mailcheck can help your business

It’s been 49 years since Ray Tomlinson has sent the very first email. Since that time, email remains the primary means of contact between a business and a client. According to the Marketing Insider Group, 59% of B2B marketers believe email is the most effective way to increase revenue. We all know that the advantages of email marketing are direct quick communication with potential customers, relatively low cost of implementation and automation, growth of targeted actions from subscribers and hence, loyalty to your brand, but little known fact is that proper email marketing involves no less competent and meticulous work with the subscribers base. Clean email lists, high deliverability, and a good sender reputation are benefits that you, as a mailing list sender, can win from validating subscriber lists. [Read more...]

Why hosting email at home isn't good idea

Now days it's pretty simple task to launch mail server at home. Tools like docker and virtualization can help us to run MTA in a few minutes. But you shouldn't. SMTP wasn't designed in secure manner and SPAM is q global problem for that old standard. [Read more...]

10 Abandoned Cart Hacks, Emails and Tricks that Will Rise Sales

Have some issues with cart abandonment on your website? Keep calm, everyone faced it. The statistics says, 80% of people abandon their shopping carts. [Read more...]

Email Marketing Trends 2019 for Small Business

Email marketing trends in 2019 have changed dramatically. However, some things remain unchanged. It is still important to provide high-quality content as users deal with a huge amount of content on a daily basis. One more thing that remains unchanged is the fact that the ROI of email marketing remains outstanding, and it is still the most efficient way to communicate with your clients online. Although we see that the approach to email marketing for small business has changed a little bit in 2019. [Read more...]

How to Personalize Your Newsletter and Increase Sales?

Successful email marketing strategy development considers you know about your clients much more than just their email address. You also need to be aware of their tastes and expectations. That is the only way to make them loyal to your brand. In this article we are going to disclose useful tips that can help you personalize newsletter and make it engaging for your clients. [Read more...]

Email Marketing for Small Business Tips

Launching newsletter for small business is a good way to get in touch with potential clients and increase sales. It is also a proper tool to increase loyalty to brand. Regular communication with clients is the only way for the small business to personalize offers and win in a daily struggle with large companies. [Read more...]

7 Reasons to Enforce Email Marketing for Your Business

Email marketing is an efficient tool to engage your target audience. IT is important to make personalized letters because people like more being addressed personally. Emails can be sent after the specified action of the user so that you can generate a proper call to action. There can be disclosed any topic for the letter - changes in your company, special offers discounts etc. [Read more...]

Email Marketing Campaign Metrics for Small Business

Email marketing metrics are used to analyze efficiency of the marketing campaign.There can be different tasks and goals for an email marketing campaign launched by a small business - the number of registrations, purchases, opening rate etc. For each of the task and goal we make a separate metric. Email marketer has to consider these metrics and monitor them for decision-making purposes. [Read more...]

10 Tips for Email Marketing Approach

Email marketing is undoubtedly the most efficient tool when it comes to ROI. According to the recent researches return on investments when promoting goods and services with email marketing makes 41:1. This is twice as more than for any other online marketing method. [Read more...]

X Tips on Customization of Selling Cart

Cart in the online store is an interface which user can use to add products he is ought to purchase. [Read more...]

All You Need to Know About Sender’s Reputation

Sender’s reputation directly affects whether your letters reach the user’s inbox or not. The higher is your sender reputation the less are the chances your letter goes to spam and the ESP enforces sanctions on your IP or mailbox. Thus, even if you have an ideal selling content and outstanding product, that all doesn’t matter for your email marketing campaign if your sender’s reputation is low. [Read more...]

Mailcheck scholarship

We are pleased to announce that Mailcheck Academic Scholarship 2019 is now open to receive new applications. [Read more...]

CSV file - theoretical aspects and practical usage

A CSV file is an acronym for Comma Separated Values File that presents a file with values separated (delimited) by commas. A CVS file is a text format file designed to depict spreadsheet data. [Read more...]

The Right Approach to Email Address Validation

Email address validation has been the matter of concern for webmasters, email marketers and online services for years. There are many companies offering email validation services developing various tools and approaches to provide advanced solutions for this problem. Since this problem and the ways to solve it exist for years we finally can make a right approach to email address verfification once and for all. [Read more...]

X Ways to Increase Emails Deliverability

When you launch a new email marketing campaign it doesn’t matter whether you have managed to make a good strategy, write an extra-selling content or provide a super valuable service if at the end your email won’t reach the potential client. [Read more...]

Explaining Email Bounce Rate and Ways to Reduce It

Bounce rate shows the percentage of letters that have not been delivered. There can be numerous reasons for bouncing - starting from entering wrong recipient in the "To" field and ending by the blockade from the recipient's server. Let’s disclose possible types of bounces. [Read more...]

What Do You Need to Know About Catch-All Email Servers?

In this article we are going to explain catch-all email servers, why do they exist, why it is a problem for you and how you can find them in your mailing list and build a proper email strategy. [Read more...]

The Complete Guide to Email Verification Services

Email verification service is provided to ensure your letters reach inboxes of real customers. It helps you to increase the outcome from your email marketing campaigns as you get updated data on the actuality of your mailing list. Below you can find out all you need to know about email address verification. [Read more...]

Google+ is shutting down. So what?

Google announced shutting down social media platform Google+. It is hard to find some technical article that hasn’t mentioned the end of Google’s social network era. But, a high level of consistency in connectivity within services of the company had received scant attention. In this article I would like to share my thoughts on the internal way of Google services consistency and what does it mean for Google API users when it comes to a Google+ shutdown. [Read more...]

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